Marketing Audit Form - promotivestrategies.com

1. Do you have clearly defined marketing goals for the next 6–12 months?

Yes No Not Sure

2. Are your goals mapped to funnel stages (Awareness, Consideration, Conversion)?

Yes No Partially

3. Which of these goals are most important to you right now? (Select up to 2)

Grow brand awareness Generate qualified leads Increase conversions/sales Improve customer retention

4. Are you actively tracking KPIs for each stage of your funnel?

Awareness Consideration Conversion

5. What Awareness KPIs are you tracking? (Select all that apply)

Website traffic Impressions Social media reach None of these

6. What Consideration KPIs are you tracking? (Select all that apply)

Click-through rate (CTR) Engagement rate Cost per click (CPC) Landing page views None of these

7. What Conversion KPIs are you tracking? (Select all that apply)

Conversion rate Cost per acquisition (CPA) Return on ad spend (ROAS) Customer lifetime value (CLV) None of these

8. Are you reviewing marketing analytics on a regular basis?

Weekly Monthly Occasionally Rarely

9. Do you feel confident interpreting your analytics to make informed decisions?

Yes Somewhat No

10. Which areas feel the most underperforming in your marketing? (Select all that apply)

Lead generation Brand awareness Sales conversions Email performance Organic traffic Not sure

11. Do you feel your messaging clearly differentiates you from competitors?

Yes Somewhat No

12. Are you targeting the right audience with the right message across all channels?

Yes Somewhat No

13. How often do you make updates or optimizations to your campaigns?

Weekly Monthly Every few months Rarely

14. Are you testing new creative or messaging on a regular basis?

Yes Sometimes No

15. Do you have a plan in place to act on your insights and improve results?

Yes No Working on it